Shanzhai is from Chinese.The Chinese word "Shanzhai" literally means small mountain village, but it's now used to describe products that have names similar to famous brands or people who imitate celebrities.
Shanzhai (simplified Chinese: 山寨; pinyin: shānzhài) refers to Chinese knockoff and pirated brands and goods, particularly electronics. Literally "mountain village" or "mountain stronghold," the term refers to the mountain stockades of warlords or thieves, far away from official control. "Shanzhai" can also be stretched to refer to people who are lookalikes, low-quality or improved goods, as well as things done in parody.
Typical examples of shanzhai goods include Chinese-made phone.It became an accepted name for fake goods after "Shanzhai Cellphones" produced by small individual workshops in southern China became popular in the mainland market over the past two years. Besides Shanzhai electronic products, of which there are many, there are "Shanzhai" movies, "Shanzhai" stars and even a "Shanzhai" Spring Festival Gala, a copy of the 25-year-old traditional show presented by CCTV on Chinese Lunar New Year's eve. but Shanzhai develop a big family ,including many things.Shanzhai goods generally are not the contraband goods produced in legitimate factories that are not legally allowed to be sold because the production exceeds quota set by the brand-name company.
Shanzhai subculture (山寨文化) took China by storm in 2007-2008, when mainstream entertainment networks start featuring celebrity lookalikes who advertise themselves "shanzhai versions" of celebrities, and when internet memes feature busy commercial districts stocked with (sometimes quite excellent in quality) shanzhai goods and occupied by stores with names and logos that are downright parodies of world-famous franchises like McDonald's, Rolex, Nike, etc. Even the Beijing Olympics "Bird's Nest" found its bamboo-framed shanzhai version among the most distributed Chinese internet memes, often rated highest on the "thunder-delivering index" (shocking level)(Chinese:雷倒).
However, similar counterfeiting subcultures are not confined to China. Youtube memes that pose as coming feature film trailers, but are in fact a montage of past films could come from any part of the world, and would fit squarely into the definition of shanzhai.
personally,I think Shanzhai culture will be known by everyone all over the world.Thank to Chinese people .The "Shanzhai" culture develop a big family .I think the "Shanzhai"could win the market .because it have a large ability of copy and Creativity,it know how to meet chiense demand.for example .the "shanzhai" cell-phone develop a cell-phone with large screen .or with High-volume.and the "Shznazhai"culture develop a Chinese word "雷"as on
The "Shanzhai’culture should combine 。In particular,the "Shanzhai"cell-phone .there are mang small factoies manufacture the"Shanzhai"cell-phone.these factoies should union.Now Financial crisis affact Manufacturing,mang big ,even Transnational Manufacturings cut people to Through the Financial crisis.so the "Shanzhai‘cellphone manufacturings should union to through the Financial crisis.which improve the ability of manufacture .Every manufacturing should make itself a Brand。not only for money .Like Nokia.Moto.Samsung... A famous Brand could gain Benefits.These "Shanzhai"manufacturings should learn from lenovo .which purchase Personal PC business of IBM,this purchasing make lenove become the third computer manufacturing .
In a word ,there is a long road for the"Shanzhai" to walk.But I think the "Zhanzhai" will be famous ,and be known everyone all over world.
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